Conflicts Between Modern And Traditional Culture Cultural Studies Essay

Conflicts Between Modern And Traditional Culture Cultural Studies Essay Probably the most noticeable change towards society in the last few years has been the manifestation of the word change. We talk of changing our processes and ways of doing things, how to introduce new methods, products, and practices into a fast developing world, that can sometimes be resistant to change whether it is good or bad. However when we refuse to give in to this impending storm of modernity which is set out to change our well-established practices conflict arises. This conflict is being fought but countries all over the world who are on the verge of losing their deep rooted principles, its culture to modernity or westernization. Change or modernity can be used interchangeably they are be presented in two forms its either positive or negative. As a result of globalization some cultures and traditions are been lost. When change emerges in such a way that it condemns your own traditions viewing them as old and stale, such situations give rise to conflicts like in the case of Michael Obi. The fact that both modern methods and traditional ways are both important and valuable for our community cannot be over emphasized. What is it about tradition that makes it so important to people, that even as the respond to change they still dont want to part with it? We usually think of traditions as something that is passed down through the generations, they can also be started again by doing the same thing for three years in a row to positive emotions and feelings of love. Traditions today are our most prized possessions that stay the same it reminds and links us to our past, our roots, and our family. Eventually as we yiel d to change we can only come to the realization that modern methods and traditions are both important to us, and with the help of our knowledge and experience we have gained over the years we can confidently say that a common ground can be established on which modernity and tradition can coexist in such a way that it benefits the parties involved. Chinua Achebes Dead Mens Path is a short story, where the writer embellished the conflicts between modern and traditional culture of a society. For someone to understand this short story you have to dig deeper into the plot, the conflict, the characters, and the whole setting itself in order to fully understand what the writer is trying to convey to the readers. This story tries to highlight some aspects of human nature through the character of Michael Obi. Michael appears to have adopted the ways of the western world or the modern society. He has a very ambitious dream to modernize the school where he has been deployed. Mr. Michael Obi is a reflection of how blind the human mind can be at times. His aspirations have gotten into his head too much that he loses respect of other cultures which he himself is from by virtue of his name Obi which is an Ibo name. Obis high aspirations have certainly infiltrated his mind in such a way that in his conversation with the priest of Ani he conde mns the traditions of the village when he says: The whole purpose of our school, he said finally, is to eradicate just such beliefs as that. Dead men do not require footpaths. The whole idea is just fantastic. Our duty is to teach your children to laugh at such ideas. Obi feels appalled at how their traditions blot the splendor of the school that he runs. He is too engrossed over creating a good image of himself and the inspectors, that he feels the inhabitants and their petty customs are a big obstacle to attaining his goal. Although the belief of the village people appears to be illogical and futile, any agent of change should be open-minded and respectful to their beliefs and practices. Michael Obi fails to accept the varieties of cultures existing in his community, and by imposing what he thought is right he gets his reward: a bad report from the government inspector. A man who couldnt think of a more civilized way of achieving his dreams, thus, yielded to the bad influences of modernization and affecting the peaceful spiritual beliefs of the occupants in the village. In the character of Nancy, Michael Obis wife we are able to see that she has fully adopted modern ways of doing thing. He character symbolizes the western influence. The school r epresents the attempt to separate tradition from modernity, and on a greater extent eradicate superstitious belief completely from the future. The school is where young minds are molded and is a perfect place to begin inserting ideas of change.   One of such similar situations was an incident that happened many years ago in my own native land. The name of my village is amokwe which means in our community which is called ibuzor there were many villagers who were pagans. This traditional worship had been in existence even after the missionary came in and built a church. Most of these traditionalists subsequently became parishioners at St Patricks Catholic Church. Some of the villagers denounced their beliefs and accepted Christianity and some swung both ways they still stick to their traditional beliefs and Christianity. During a certain period the parish had a new priest who openly preached about how diabolical the traditional beliefs were and how they hindered the progress of the people. The teachings of this priest infuriated some parishioners. They held a meeting with other members of the community and came up with a solution. The decided to strip him of his cloths and make him walk with his boxers round the village. Usuall y public disgrace was the highest form of punishment you could face. It basically entailed that you had to walk around the village with no cloths and palm fronds were tied on your waist and head while people followed you at your back and sang songs and flogged you occasionally. This happened to be the punishment that the meeting concluded. Some days later early in morning the villagers set out to the residence of the priest and subjected him to the above explained punishment. This went on for some hours till they reached the local government head quarters called UDI were through the advert of some policemen the priest was speared and released. The case was reported to the bishop of Enugu diocese. The bishop came in and took the priest along with the Blessed Sacrament. The act of taking the Blessed Sacrament meant that masses could not be celebrated at that parish. For one year the community was without Sunday service. After a while some elders came to an agreement and decided to go back and plead with the bishop to reinstate a priest to celebrate Sunday services and have the Blessed Sacrament retuned. Though the bishop agreed a meeting was held with the entire community was a conclusion was drawn. This solution was exactly what the priest of Ani said. Let the hawk perch and let the eagle perch which basically means lets let everyone live. This meant that whoever chose to stick to their traditional belief was left to do what they wanted as long as they didnt cross or condemn each others practices. They basically had to learn to coexist in peace and harmony. This coexistence was finally achieved with time and things gradually returned back to normal. Although today I can say 90% of the villagers are now Christians but there are still the remaining 10% that still practice these traditional religions.   Traditions are very important but when these traditions start to affect us negatively its best we do away with the bad aspect of it or make an effort to modify it into something positive. In our lives today we can only posses maturity when were able respect the various beliefs of people around us; even if, we think it is absurd. These stories explained above re basically reminding us that tradition and modernity should not exist as exclusive entities; rather they should complement each other. It is necessary for Traditions to progress with modernity, yet it should not be destroy the past as was portrayed by Michael Obi when he said, Our duty is to teach your children to laugh at such ideas. Well indeed must look at the past with reverence than with disgust because no matter how modern one maybe our tradition makes us complete. There should always be an ideal blend of modernity and belief each person posses. The plot however is somewhat unfinished for full understanding it will depend on what the readers imagination may perceive. Every now and then human beings become overwhelmed with joy that we forget that there are people around us who may be affected by our careless actions. Michael Obi is a foreigner to that place just like the priest but as a head principal or public figure he should have observed their culture and not impose his own way. Given the wrong education, the students may be detrimental to society, in the same way that Mr. Obi has been detrimental to the village people. In our world today, the younger generations are too busy trying to advance their everyday life by having everything explained scientifically. They tend to neglect the beliefs of their ancestors. However, the destruction of the school created a turning point for the people to accept that the beliefs of the ancestors are as powerful as the innovations of the western world. No matter how powerful a structure may appear to be if its components are empty on the inside, there is practically no doubt that it will disintegrate. The obstruction of this path could mean that education in Africa becomes not a real education of impartial learning but a shrouded way of reaping of the people of their heritage and wealth. The schools purpose becomes not to teach but to create wealth for the colonial masters. The school is a symbol of oppression to the people of Africa where they are mocked in the face by being referred to as some crude, backward and illiterate people, simply because they lack the op timism and contemporary thoughts of their colonial masters or the western world. Sources   Gusfield, Joseph R. Tradition and Modernity: misplaced Polarities in the Study of Social Change.American Journal of Psychology  72.4 (1967): 351-62.  Jstor, Web. . Liscombe, Rhodri Windsor. Modernism in Late Imperial British West Africa: The Work of Maxwell Fry and Jane Drew, 1946-56.  Journal of the Society of Architectural Historians  65.2 (June 2006): 188-215.  JSTOR. Web. .

Their eyes were watching God :: Zora Neale Hurston

Their Eyes Were Watching God is a story of many dreams and ambitions that were setback due to the slavery age. Nanny, Janie's grandmother, being a slave in her youth is an example of this fact. Always wishing for what she could've had, she tries to stress to Janie the importance of freedom. Although Nanny dies after the first couple of chapters, it is seen throughout the book that other characters that counteract with Janie, have common thoughts and emphasize on the idea that Nanny ones had. When it comes to love Nanny believed that wealth and protection came before the actual meaning of love, the idea that a strong emotional bond exists between a man and a woman. As much as Nanny cared for Janie and what she stands for, she wanted Janie to marry a man who can give her a lifetime of luxury and protection. This idea only stands due to the fact that Nanny never had this in her life, being a slavery made her always fight for what she had and look out for her well-being as well as her c hildren?s. Consequently Nanny grew to teaching the idea to Janie that marriage should be about power, wealth, and protection even if the emotional part of the relationship doesn?t exist. Janie marries Logan Killicks for she believes he offers protection, she then marries Jody Starks for she believes he brings vibrant wealth and power, but not so much do these two bring emotional bond Janie utterly desires and as a result Janie spends the rest of her life trying to experience the emotional side of love. Logan Killicks was Janie?s first husband. He was chosen by Nanny because she thought he offered a black woman everything she would want, a lifetime protection from the outside world. Logan was an older man who knew what was good and what was bad just as Nanny did. He wanted Janie to love him and feel his importance because he offered her a home in which she can feel safe. Nanny being forced to have sex with her master at an early age as a result gave her Leafy. Furthermore Leafy was raped at an early age as well which brought about Janie. From these two facts one can conclude that Nanny feared the idea that Janie can be a repeating cycle of her and her child Leafy, thus giving Janie?

Internet Censorship Essay - Censoring the Internet -- Argumentative Pe

Censoring the Internet      Ã‚  Ã‚  Ã‚   From music to television, censorship has played a major role in how the public is exposed to certain material. Now that our world is entering into a new technology era, the Internet is now in the middle of the censorship issue. Internet access is now one of the fastest ways to communicate with others, obtain information on virtually anything, and purchase items without having to leave your home. As more and more people get connected to this cyber superhighway, concern for the content of material has become a big issue. Since so many children are exposed to the Internet, some material should not be accessible with a simple click of a mouse. In order to protect our younger people from being exposed to mature and explicit material over the Internet, these sites should have a warning posted before one can go into the site.    Since putting such material on the Internet is protected by the first amendment, the federal government cannot stop graphic data from being distributed in such a way. Although the government cannot stop the distribution, members of Congress and the House of Representatives are working on bills that will filter out such si... ...not for children.          Works Cited Grace, Kevin Michael. " Sex-Floggers". Newsmagazine. 12 Dec. 2000. 43. Academic Search  Ã‚  Ã‚  Ã‚   Elite Online. EBSCOHost. 2 Feb. 2001. Rogers, Michael and Norman Oder. "PA House Passes PL Filtering Bill." Library Journal. Dec. 2000. 18. Academic Search Elite. EBSCOHost. 19 Feb. 2001. Santorum, Rick. " Bill to Protect Children from Pornography on the Internet Signed into Law Today Communities Will Have Flexibility to Develop Their   Own Internet Use Policy." FDCH Press Release. 12 Dec. 2000. Academic Search Elite. EBSCOHost. 19 Feb. 2001.

Of Mice and Men by John Steinbeck: Film vs. Novel Essay -- Mice Men Jo

Of Mice and Men by John Steinbeck: Film vs. Novel The film is severely different from the novel, as the director, Gary Sinise, made deliberate changes to influence the audience's feelings and reactions. He has altered and added scenes as he saw this as necessary to create the right kind of atmosphere and to keep the plot flowing. The whole story is about two men, George and Lennie. These are very two very different characters; the novel describes them as opposites. Lennie is a very large and burly while George is 'small and quick'. In the book they wear exactly the same thing, but as the film has to rely on devices and stereotypes to pass the message across quickly, they dress Lennie in dungarees to show how different they area and to show the childlikeness of Lennie. There is a problem with Lennie; he has a child's mind. This causes many problems for the pair and results in Lennie's unavoidable death. There are two things that cause these many problems- one being the fact that Lennie likes to stroke soft things. When he was young, his aunt Clara had given him a piece of velvet (it only makes you wonder if he hadn't have lost that, his life might have been saved.) Because of his "condition", he likes to keep mice. But once again his strength is a problem. When he's scared he holds onto things, so, when the mice bite him he crushes them to death. These problems echo through the story, Curly's hand, the pup and ultimately Curly's wife. There are three particular differences, the beginning and the end and Curly's wife. In the beginning of the novel, the author sets the scene quite vividly, and explains it in explicit detail. In the beginning of the film there are white credits on a black b... ...r if she deserves it. In the novel she walks in uninvited to join Crooks, Lennie and George in Crook's room. She threatens Crooks with being lynched and the way she does this makes her come across as vile and bitter. In the film she doesn't; she catches the men outside and talks at one point. She says Curley became mad and smashed all her records, this immediately makes you feel sorry for her as she is clearly vulnerable. All doubts are erased as you listen to what she says next and sympathise with her; this is something the novel tries to avoid doing. Her death scene is exactly the same, showing that whatever the character may be like, we all sympathise with her tragic death. Although the novel and film have the same story line, just by altering certain things you get a whole different aspect and create a totally different effect on the audience.

Comparing For Profit and Non for Profit Colleges Essay

Colleges and university have slowly become one of the stepping stones into the working world today. People go to colleges for higher education with the intention of earning degrees in which they can use in their respective fields. Some example degrees that people pursue are Medical, Law, Business, Accounting, and Science Degrees. Through the years the idea of college was that it was optional and it was a door for better life and job. However in the modern times, it become a necessity. It all started when the colleges once single- gender institutions target specific students in their respective demographics. Today, the college market has now been divided into two major categories: Not-for-Profit Colleges and For-Profit colleges. Not-For-Profit Colleges are institutions that are interested in serving the student’s needs by providing necessary education to the student. The Not-For-Profit organization are tax exempt and have a board of trustees that makes decisions. For-Profit Colleges are run like a business in which their goal is to generate income for their owners and shareholders. There are no board of trustees at For-Profit College and the owner and shareholders control the decision on which is best for the institution. Although the objective for both Not-for-Profit Colleges and For-Profit College is to provide their students an education in which they can use for their future, both institution have great differences in which their organizations are run. Although the primary objective For-Profit colleges is to provide an education, they are merely a business in which their goal is to earn a profit. Like any business, the For-Profit Colleges can be setup as a sole proprietorship, partnership, or even a subsidiary of a larger company. The For-Profit College can also be setup as a corporation that have stocks traded on the stock markets. They will try to bring earnings and a return on investment for all their shareholders and investors. They can have great flexibility because at the end of the day, the goal for the For-Profit College is to make money and only that. The instructors that are hired at For-Profit Colleges usually have a very different approach to their teaching compared to Non-For-Profit Colleges. Usually they are merely there to carry out the lesson plans in which was designed by the institution. Majority of the lesson plan given to each student is standard which means the instructors do not have the liberty to create their own curriculum or lesson plans. This is also due to the purpose of the education given is to assist the student in getting specific jobs with specific job functions. The courses at the For-Profit college is to help the students get better jobs in the market while the courses at Not-For-Profit College intend to allow the student learn and grow within their respective fields. Students that enter For-Profit colleges already have a plan in terms of type of jobs they would like to pursue and they enroll in the necessary courses while some students at Not-For-Profit College have no idea which career that they would like to pursue. Not-For-Profit college help you learn and gain the knowledge in the field that you’re interested in while For-Profit colleges prepare you for the specific job that you want to do. The admission process for For-Profit schools are not as selective as the one in Not-For-Profit College. There isn’t much prior evaluation of the student since their main goal is to make a profit. They tend to be more flexible in terms of their requirements and appeal to students of all ages and races. Modern day classes can be taken online and at more convenient times such as nights and weekends to accommodate students that work full time. Online has also been the new trend because of the lower overhead costs for the For-Profit institution. For-Profit institutions tend to not have a campus like the Not-For-Profit colleges do. For-Profit colleges classes is usually at their own building or leased space. There isn’t any services such as on-campus food or housing that is available to the students at For-Profit institutions. The college provides students with the education that they need for their desire jobs rather than a college experience that a Not-For-Profit college can provide. For Profit institutions conduct their accounting the same as any regular business would do. Their main goal is to make a profit just like all businesses would do. For-Profit institutions must comply with the Federal Accounting Standard Board. The tuitions are recorded as revenue while the expenses include leases, staff, and maintenance expenses. For-Profit colleges budget system must include tools to forecast budgets, manage variance and generate financial reports. The budget forecast is designed to estimate revenue and expenses to its income center, administrative cost structure, and its academic schedule. The income center budget includes enrollments, revenue, and expenses by academic period. Administrative expenses include administrative costs per student and personnel pay ranges. The budget should also include financial report to show if the institution is profitable. Statements such as cash flow statements, net income, and balance sheet should all be included. The budget must also be flexible enough in case that their projections aren’t accurate. They should be easily accessible so that managers can routinely check if their performance is above, below, or even on target. To determine if the institution is on track with its budget and strategic plans, they would measure their six categories in their budget to get a better picture of the institution’s performance. They are new students, enrollment, cost performance, revenue, net income, and cash flow. This way they would also be able to measure the efficiency of their institution also. The goal for Not-For-Profit Colleges is to provide students with higher education and help them advance in a particular field. Not-For-Profit Colleges are traditional college such as community colleges, state universities, and liberal arts colleges. These institutions gain funding to provide their services from the government subsidy, tuition fees, and donations. All the income that are received is strictly used for institution purposes. Some examples are professors, staff, maintenance, utilities, or even computers that the school needs and student needs. All the money is given back to the institution in some way. The professors hired at a Not-For-Profit College design their own courses and create their own course curriculum and lesson plan. They can provide the education in their courses with their own individual styles and lesson plans. The professors are under the guidance of the Board of Trustees, which is composed of different representatives that make decisions for the college. Not-For-Profit colleges are mainly to provide education for the student who are enrolled in their institution. The classes are usually on a campus in which the student spends a majority of their time at. The board of Trustees focuses on improving their campus for the student. The Board of Trustees is constantly making decisions from an academic, campus, and efficiency perspective in order to provide the best possible service for their students. Not-For-Profit Colleges select their students through a vigorous and selective process. Students usually express interest in attending the college and then the college decides if the student would be a good fit for the college. After being accepted, the student would be able to earn a scholarship to help with the room and board that the college charges. Not-For-Profit Colleges are selective of the students since they strive to serve students who would fit the reputation of the institution. This selective process allow college to focus on the needs of the students that are a good match for the college. From an accounting perspective Not-For-Profit colleges follow the rules of Governmental Accounting Standards Board who is responsible for Generally Accepted Accounting Principles used by the United States. The Governmental Accounting Standards Board issues statements that deal with the accounting principles and financial reporting rules of government and other Not-For-Profit organizations. Like all Not-For-Profit organization, these college contribute without expecting commensurate returns. Their main purpose is to provide education to the students that enroll in their school. Most of their income for these colleges come from the tuitions and fees they receive from their student. Other income comes from donation and government subsidies. When a Not-For-Profit College receives tuition payments and fees in full from students the college is supposed to record it at a gross amount, as any revenue would be recorded. If a student meets certain criterion that allows them to attend a publicly funded not-for-profit institution, tuition may be waived in the form of a tuition waiver. Tuition Waivers are reported as a contra-revenue account reducing the revenue account. If the college has any debts, they are recorded just as businesses record them as the debts are recorded with institutional support expenses. Students may pay for college with scholarships which are essentially amounts contributed for the education of a selected individual. Scholarships are given for a range of reasons including high academic standing, membership in certain societies, or awards. However there are two main sources of scholarships which are an outside donor or the scholarship is awarded by the college itself. If the scholarship is from an outside donor the not-for-profit college simply collects the amount receivable from the donor. If the scholarship is awarded by the college itself the accountant reduces the college’s accounts receivable. This reduction in the accounts receivable is recorded as an expense to education and general student aid. Certain expenses of a not-for-profit college are unrestricted net assets classified as instruction expense, research expense, public service expense, academic support, student services, institutional support, operation and maintenance of plant and student aid. Not-For-Profit Colleges cannot operate on tuition fees alone as all the money is immediately put into the school. Fortunately as a Not-For-Profit organization these colleges may receive governmental subsidies as support revenue. There are two types of government subsidies classified as unrestricted and restricted. Unrestricted subsidies are intended for the college to use in general operations. The Board of Trustees also has the power to decide whether a subsidy is unrestricted. Restricted subsidies can be split into either temporarily or permanently. These subsidies often are given for a certain purpose such as an expansion or special project. The restrictions on these subsidies refer to the amount that can be spent and when it can be spent. Sometimes the government may also provide students with grants, which are similar to scholarships in the sense that they are provided to help students reach their financial needs for school. Government grants can both be state or federal and come from government programs such as Pell or the Federal Supplemental Education Opportunity Grant. Similar to scholarships the college may either distribute the cash to the proper students or receive the amount that is to be distributed. If the college decides to receive the grant then it is recorded as a liability in the â€Å"Grant Funds Held for Students† account. Not-For-Profit colleges usually also have an endowment fund which is used to help finance the operating expenses of the organization. Aside from the general endowment the institution may also have restricted endowments intended for specific purposes such as professorships, scholarships or fellowships. For cash received from permanent endowments it is recorded as a contribution and the income is restricted to student aid. Any income received due to an endowment is temporarily restricted and the cash is meant to be spent on student aid. The other services that a Not-For-Profit College provides are the Auxiliary Services. The Auxiliary Services are the services and amenities of the campus. Examples of such services are residence halls, food services and the college athletic teams. These services are classified under unrestricted revenues and expenses. The total of the accounts from the auxiliary services are reported on the Statement of Activities for the College and subsidiary records are also kept. The Statement of Activities for the Not-For-Profit College will usually list the Revenues combined with Total Net Assets Released from Restrictions for Operations to get the Total Revenues and Reclassifications. The next section is usually the Expenses section followed by any Net Change in Unrestricted Assets, Temporarily Restricted Assets and finally Permanently Restricted Net Assets. The Statement of Activities is then followed by a summary on the Change in Assets for the past year. Even though the main purpose of both For-Profit and Not-For-Profit is the same, the way that they function aren’t necessary the same. The accounting standards and rules that they follow both are very different. Also the rules that both colleges follow are extremely different. Both colleges have their strength and weaknesses in their way that they serve their students. The student should chose the type of college they want depending on what their needs are. If the student is looking to advance their education they should be looking for a traditional Not-For-Profit College. If they are trying to land a job that has technical skills which are required, then the For-Profit College is a better option.

Higashimaru Soya Company

? Higashimaru Shoyu Co Ltd was a manufacturer of Soy Sauce ? The company was established in 1942 by merger of Kikuichi Shoyu Goshi Gaisha and Asai Shoyu Gomei gaisha companies ? by 1992, the firm produced over 200 different products in approximately 650 packaging forms. ? Third largest firm in the industry with 5% Market share ? By the early 1980’s supply significantly exceeded demand and prices fell ? Profit ? With ratio dropped to about 8% from 10% increase in variety, fixed cost increased thus reducing the profitability ratio. Toshio Okuno was promoted as the Plant Manager in 1974 with a permission to revitalize the Corporation. ? Implemented a gradual step wise process ? Identified the need of change in worker behavior. ? Emphasized on increasing overall communication till the lowest levels of the firm. †¢ MONTHLY GROUP LEADER MEETINGS †¢ Reduced a group’s natural resistance to change †¢ Increase in Inter and Intra group Communication †¢ THE PRIC E CONTROL SYSTEM †¢ Developed a profit making attitude in groups †¢ Generate Cost and Quality awareness THE DRAFT SYSTEM †¢ Created a more efficient Job Rotation Program †¢ Corrected deficiencies in the job rotation program †¢ TATSUMAKI PROGRAM †¢ Improved management skills of group leaders †¢ Increased the group leader’s awareness of the issues faced by entire firm †¢ THE HANGEN GAME †¢ Designed to reduce head count †¢ Also motivated the groups for improvements ? Toshio Okuno displayed a Transformational Leadership style ? Realized the vision through small planned steps and small successes in the path for its full implementation Tried to enhance the morale, performance and motivation of the employees ? Challenged the employees to take greater ownership for their work through the Price Control System program ? Tried to inspire the employees and make them interested in the work by various activities like creating the fictitious Higashimaru bank ? Okuno was also able to quickly identify problems faced by employees during the job rotation process and rectified them by implementing the Draft System ? Okuno also motivated group leaders to think beyond heir group and tried to improve their leadership qualities through the Tatsumaki Program Unfreeze: Change: Refreeze: †¢ Reaction mix †¢ Monthly group Leader met. †¢ Came up with Sagyo- Shigoto †¢ He thought the group leaders to think for themselves †¢ Increasing communication among the group. †¢ Participation and involvement of the employees into the decision making processes. †¢ Draft system †¢ Hangen game forced the employees to work more efficiently †¢ Reduce dependence on group leaders. ?Thank You!!!

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.