Walt Disney as a leader

Walt Disney as a Leader Throughout the years, in the field of entertainment there are very few people who have captured the eye of the public and made a name themselves. Walt Disney achieved this and much more, his name became a renowned brand and his success to the form of amusement parks around the world and iconic movies that continued to be passed down to be watched for generations, immortalizing his creations into the childhood of millions. Walt Disney presented himself as a leader for pioneering the world of animation into our day to day forms of entertainment.His imagination ead him to go beyond the limits of a simple cartoonist. He dreamt of a much larger picture and he knew his creativity could bring something great to this world. Through his ambitious and creative nature he created whole worlds and characters with stories for us to fall in love with. His stubborn attitude and his optimism motivated cartoonist and animators alike, to aspire great goals in their careers despi te what anyone else states against you. Walt Disney had always had big aspirations no matter how impossible it may have seemed he always worked his hardest to reach his goals.His ambition motivated him to do the unthinkable, even when his ideas failed him he kept looking at the big picture. This mode of thinking lead him to want to â€Å"be the first person to create a full length animated This was in 1933 and at the time this goal seemed outrageous, no one believed it would succeed and that he would go bankrupt like in many of his other attempts at animation. But Walt Disney ignored these thoughts and stayed true to his vision, he hired only the most skilled cartoonists and began his four year project. All the while ignoring the warnings about his imminent failure.Four years later his first full length production, â€Å"Snow white and the Seven Dwarfs† was released in 1937. It became a sensation and the success spurred on Walt Disney's imagination into creating more films s uch as â€Å"Bambi,† â€Å"Cinderella,† â€Å"101 Dalmatians,† â€Å"Alice in Wonderland,† â€Å"The Lion King,†(Warfield) and the list goes on. Walt Disney's ambition motivated him to reach his goal despite the criticism, and if he hadn't where would we be without these iconic movies? Creativity was one of Disney's many strong suits, his imagination lead to many conic creations that added a new level into the entertainment field.Walt Disney was a pioneer and innovator, â€Å"and the professor of one of the most fertile and unique imaginations the world has ever known. † (Brad) Hi creative mind set was one of the main factors that lead to his great success. Having always had an artistic interest, since he was Just a young boy he drew cartoons for his school newspaper and at times, when invited to, told stories to the class by drawing them out on the chalkboards in his classroom. His creativity grew in his studios, in the early days of is car eer it was located in his garage.He grew fond of three mice that he latter took in as pets, â€Å"he had a particular favorite who inspired the cartoon character Mickey Mouse. † (Kraws) His imagination lead him to create one of the most iconic characters in the entertainment field. Mickey Mouse forever characterized as the face for Disney's name, one ot the greatest creations he made, torever immortalizing his brand and his future accomplishments. He also had an impulsive nature about him that often times turned to stubbornness when trying to bring his next vision to reality.During his production of â€Å"Mary Poppins†, it was originally meant to be a movie with only real actors. But Disney was struck with this idea of merging animation along with the real people, and idea every involved in the production, including the actors found absurd. Many objected the idea claiming it to be â€Å"too high of risk. â€Å"(lMDb) This time Walt Disney was not ignoring the words o f Just critics but his own co-workers and partners. He went ahead and added the animation to film despite the words of his team. The film was released in 1964 generating yet another wave of success in the Walt Disney Studios.Walt Disney's impulsive and stubborn nature could be viewed as one of his flaws but it often was that impulse to pursue the goals set by his imagination that fueled his stubborn nature to reach his goal despite of anyone's advice. And that impulse usually lead to great creations that ended in success. Though optimism is not something that comes naturally to most people, Disney had an incredible way of seeing the â€Å"light at the end of the tunnel† even in his darkest situations. Such as his early attempted projects like â€Å"The Alice Comedies† which ended when he â€Å"and his company Laugh-O-Grams went bankrupt. Brad) Even having to face his past failure Disney still aimed to achieve greatness and he never let the negative parts of his life c loud these ideals. His views on life was always bright and challenges never seemed to faze him. Other parts of Disney's life were not as easy to get over, â€Å"probably the most painful time of Walt's private life, was the accidental death of his mother in 1938. † Once â€Å"Snow White and the Seven Dwarfs† was released Walt and his brother Roy Disney, bought a home for their parents closer to their studio, but unfortunately less than a month later Disney's mother died ofAsphyxiation due to a faulty furnace. (Brad) The accident haunted Disney for years but he continued on with his animations despite his grief and still believed life would get better. His optimistic attitude during the darkest of times motivated thousand of cartoonists and animators to persevere and make them believe in Disney could do it so could they. Throughout the challenged Walt Disney had faced, his ambition led him to achieve impossible goals, his creativity allowed him to imagine captivating st ories, his stubbornness stuck him to his ideals and his optimism go him through the greatest challenges.A true inspiration for aspiring cartoonist, animators and entertainers alike that greatness can be achieved with perseverance and motivation. He taught the world that creativity should be embraced and that imagination is a gift that can lead the world to achieve seemingly impossible goals. Few men have made such a mark on the world, and most not as memorable as Walt Disney. In his words, â€Å"we keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths. † (Rosenbaum) Walt Disney, a true leader and pioneer to the creative imagination.

A Dirty Job Chapter 20

20 ATTACK OF THE CROCODILE GUY It was a brutally hot night in the City, and everyone had their windows open. From the roof across the alley, the spy could see the little girl happily splashing away in a tub full of suds, the two giant hounds sitting just outside the tub licking shampoo from her hand and belching bubbles as she screeched with glee. â€Å"Sophie, don't feed the puppies soap, okay?† The shopkeeper's voice from another room. â€Å"Okay, Dad. I won't. I'm not a kid, you know,† she said, pouring more strawberry-kiwi shampoo into her palm and holding it out for one of the dogs to lick. A cloud of fragrant bubbles burped out of the beast, through the bars of the window, and out into the still air over the alley. The hounds were the problem, but if the spy had his timing right, he'd be able to take care of them and get to the child without interference. In the past he'd been an assassin, a bodyguard, a kickboxer, and most recently a certified fiberglass-insulation installer – skills that could serve him well in his current mission. He had the face of a crocodile – sixty-eight spiked teeth and eyes that gleamed like black glass beads. His hands were the claws of a raptor, the wicked black nails encrusted with dried blood. He wore a black silk tuxedo, but no shoes – his feet were webbed like those of a waterbird, with claws for digging prey from the mud. He rolled the large Persian rug to the edge of the roof and waited; then, just as he had planned, he heard, â€Å"Sweetie, I'm going to take the trash out, I'll be right back.† â€Å"Okay, Dad.† Funny how the illusion of security can make us careless, the spy thought. No one would leave a young child alone in the bath unattended, but the company of two canine bodyguards wouldn't make her unattended, would it? He waited, and the shopkeeper emerged from the steel door downstairs carrying two trash bags. He seemed momentarily thrown off by the fact that the Dumpster, which was normally right outside the door, had been moved down the alley twenty feet or so, but shrugged, kicked the door wide, and while it hissed slowly shut on its pneumatic cylinder, he dashed for the Dumpster. That's when the spy sent the rug off the roof. The rug unrolled as it fell the four stories. Unfurled, it hit the shopkeeper with a substantial thud and drove him to the ground. In the bathroom, the huge dogs perked up. One let out a woof of caution. The spy already had the first bolt in his crossbow. Now he let it fly – nylon line hissed out and the bolt hit the rug with a thump, penetrating the rug and probably the shopkeeper's calf, effectively pinning him under the rug, perhaps even to the ground. The shopkeeper screamed. The great hounds dashed out of the bathroom. The spy loaded another bolt, attached it to the free end of the nylon line attached to the first bolt, then fired it through another section of the rug below. The shopkeeper continued to shout, but with the heavy rug pinned over him, he couldn't move. As the spy loaded his third bolt the hounds burst through the doorway into the alley. The third bolt wasn't attached to a line, but had a wicked titanium-spiked tip. The spy aimed at the pneumatic cylinder on the door, hit it, and the door slammed shut, locking the hounds in the alley. He'd practiced this a dozen times in his mind, and it was all going exactly as planned. The front doors to the shop and the apartment building had been Super Glued shut before he'd come up on the roof – no easy job getting that done without being seen. His fourth shot put a bolt in the window frame over the hall window. The bars on the bathroom were too narrow, but he knew that the shopkeeper would have left the door to the apartment open. He attached a carabiner to the nylon line and slid silently down the line to the window ledge. He unclipped, then squeezed through the bars and dropped to the floor in the hallway. He kept close to the hall walls, taking careful, exaggerated steps to keep his toenails from catching on the carpet. He could smell onions cooking in a nearby apartment and hear the child's voice coming from the door down the hall, which he could see was open, if only a crack. â€Å"Dad, I'm ready to get out! Dad, I'm ready to get out!† He paused at the doorway, peeked into the apartment. He knew the child would scream when she saw him – his jagged teeth, the claws, his cold black eyes. He would see to it that her screams were short-lived, but nobody could remain calm in the face of his fearsomeness. Of course, the fearsome effect was somewhat reduced by the fact that he was only fourteen inches tall. He pushed the door open, but as he stepped into the apartment something grabbed him from behind, yanking him off his feet, and in spite of his training and stealth skills, he screamed like a flaming wood duck. Someone had Super Glued the key slot in the back door and Charlie had snapped his key off trying to get it open. There was some kind of arrow stuck on a string through the back of his leg and it hurt like hell – blood was filling up his shoe. He didn't know what had happened, but he knew it wasn't good that the hellhounds were bouncing around him whimpering. He pounded the door with both fists. â€Å"Open the goddamn door, Ray!† Ray opened the door. â€Å"What?† The hellhounds knocked them both down going through the door. Charlie jumped to his feet and limped after them, up the steps. Ray followed. â€Å"Charlie, you're bleeding.† â€Å"I know.† â€Å"Wait, you're dragging some kind of line. Let me cut it.† â€Å"Ray, I've got to go – â€Å" Before Charlie could finish his sentence, Ray had pulled a knife from his back pocket, flicked it open, and cut the nylon line. â€Å"Used to carry this on the job to cut seat belts and stuff.† Charlie nodded and headed up the steps. Sophie was standing in the kitchen, wrapped in a mint-green bath towel, shampoo horns still protruding from her head – she looked like a small, soapy version of the Statue of Liberty. â€Å"Dad, where were you? I wanted to get out.† â€Å"Are you okay, honey?† He knelt in front of her and smoothed down her towel. â€Å"I needed help on the rinse. That's your responsibility, Dad.† â€Å"I know, honey. I'm a horrible father.† â€Å"Okay – † Sophie said. â€Å"Hi, Ray.† Ray was topping the steps, holding a bloody arrow on the end of a string. â€Å"Charlie, this went through your leg.† Charlie turned and looked at his calf for the first time, then sat on the floor, sure that he was going to pass out. â€Å"Can I have it?† Sophie said, picking up the arrow. Ray grabbed a dish towel from the counter and pressed it on Charlie's wound. â€Å"Hold this on it. I'll call 911.† â€Å"No, I'm okay,† Charlie said, pretty sure now he was going to throw up. â€Å"What happened out there?† Ray said. â€Å"I don't know, I was – â€Å" Someone in the building started screaming like they were being deep-fried. Ray's eyes went wide. â€Å"Help me up,† Charlie said. They ran through the apartment and out into the hall – the screaming was coming from the stairwell. â€Å"Can you make it?† Ray said. â€Å"Go. Go. I'm with you.† Charlie steadied himself against Ray's shoulder and hopped up the stairs behind him. The harsh screaming coming from Mrs. Ling's apartment had dwindled to pleas for help in English, peppered with swearing in Mandarin. â€Å"No! Shiksas! Help! Back! Help!† Charlie and Ray found the diminutive Chinese matron backed against her stove by Alvin and Mohammed, swinging a cleaver at them to keep them at bay while they barked salvos of strawberry-kiwi-flavored bubbles at her. â€Å"Help! Shiksas try to take supper,† said Mrs. Ling. Charlie saw the stockpot steaming on the stove, a pair of duck feet sticking out of it. â€Å"Mrs. Ling, is that duck wearing trousers?† She looked quickly, then turned and took a swipe at the hellhounds with the cleaver. â€Å"Could be,† she said. â€Å"Down, Alvin. Down, Mohammed,† Charlie commanded, which the hellhounds ignored completely. He turned to Ray. â€Å"Ray, would you go get Sophie?† The ex-cop, who felt himself the master of all situations chaotic, said, â€Å"Huh?† â€Å"They won't back off unless she tells them to. Go get her, okay.† Charlie turned to Mrs. Ling. â€Å"Sophie will call them off, Mrs. Ling. I'm sorry.† Mrs. Ling had been considering her dinner. She tried to shove the duck feet under the broth with her cleaver, but to little effect. â€Å"Is ancient Chinese recipe. We don't tell White Devils about it so you don't ruin it. You hear of paper-wrap chicken? This duck in pants.† The hellhounds growled. â€Å"Well, I'm sure it's delicious,† Charlie said, leaning against her fridge so he didn't fall over. â€Å"You bleeding, Mr. Asher.† â€Å"Yes, I am,† Charlie said. Ray arrived, carrying the towel-wrapped Sophie. He set her down. â€Å"Hi, Mrs. Ling,† Sophie said, then she stepped out of her towel, went to the hellhounds, and grabbed them by their collars. â€Å"You guys didn't rinse,† she said. Then, buck naked, her hair still in shampoo spikes, Sophie led the hellhounds out of Mrs. Ling's apartment. â€Å"Uh, someone shot you, boss,† Ray said. â€Å"Yes, they did,† said Charlie. â€Å"You should get medical attention.† â€Å"Yes, I should,† Charlie said. His eyes rolled back in his head and he slid down the front of Mrs. Ling's refrigerator. Charlie spent the entire night in the emergency room of St. Francis Memorial waiting for treatment. Ray Macy stayed with him the whole time. While Charlie enjoyed the screaming and whimpering from the other patients waiting for treatment, the retching and pervasive barf smell began to wear on him after a while. When he started to turn green, Ray tried to use his ex-cop status to gain favor with the head ER nurse, whom he had known in that old life. â€Å"He's hurt bad. Can't you sneak him in somewhere? He's a good guy, Betsy.† Nurse Betsy grinned (which was the expression she used in lieu of telling people to fuck off) and scanned the waiting room to make sure that no one seemed particularly attentive. â€Å"Can you get him to the window?† â€Å"Sure,† Ray said. He helped Charlie out of his chair and got him to the little bulletproof window. â€Å"This is Charlie Asher,† Ray said. â€Å"My friend.† Charlie looked at Ray. â€Å"I mean my boss,† Ray added quickly. â€Å"Mr. Asher, are you going to die on me?† â€Å"Hope not,† Charlie said. â€Å"But you might want to ask someone with more medical experience than me.† Nurse Betsy grinned. â€Å"He's been shot,† Ray said, ever the advocate. â€Å"I didn't see who shot me,† Charlie said. â€Å"It's a mystery.† Nurse Betsy leaned into the window. â€Å"You know we have to report all gunshot wounds to the authorities. Are you sure you don't want to take a veterinarian hostage and have him sew you up?† â€Å"I don't think my insurance will cover that,† Charlie said. â€Å"Besides, it wasn't a gunshot,† Ray added. â€Å"It was an arrow.† Nurse Betsy nodded. â€Å"Let me see?† Charlie started to roll up his pant leg and lift his leg up on the little counter. Nurse Betsy reached through the little window and knocked his foot off the shelf. â€Å"For Christ's sakes, don't let the others see I'm looking.† â€Å"Ouch, sorry.† â€Å"Is it still bleeding?† â€Å"No, I don't think so.† â€Å"Hurt?† â€Å"Like a bitch.† â€Å"Big bitch or little bitch?† â€Å"Extra large,† Charlie said. â€Å"You allergic to any painkillers?† â€Å"Nope.† â€Å"Antibiotics?† â€Å"Nope.† Nurse Betsy reached into her uniform pocket and pulled out a handful of pills, picked out two round ones and one long one, and slid them through the little window. â€Å"By the power invested in me by Saint Francis of Assisi, I now pronounce you painless. The round ones are Percocet, the oval one is Cipro. I'll put it on your chart.† She looked at Ray. â€Å"Fill out his papers for him, he's going to be too fucked up to do it in a few minutes.† â€Å"Thanks, Betsy.† â€Å"You get any Prada or Gucci bags in that store where you work – they're mine.† â€Å"No problem,† Ray said. â€Å"Charlie owns the store.† â€Å"Really?† Charlie nodded. â€Å"Free,† Betsy added. She slid another round pill across the counter. â€Å"For you, Ray.† â€Å"I'm not hurt.† â€Å"It's a long wait. Anything could happen.† She grinned in lieu of telling him to fuck off. An hour later the paperwork was done and Charlie was heaped in a fiberglass chair in a posture that seemed possible only if his bones had turned to marshmallow. â€Å"They killed Rachel here,† Charlie said. â€Å"Yeah, I know,† Ray said. â€Å"I'm sorry.† â€Å"I still miss her.† â€Å"Yeah, I know,† Ray said. â€Å"How's your leg?† â€Å"But they gave me Sophie,† Charlie said, ignoring the question. â€Å"So, you know, that was good.† â€Å"Yeah, I know,† Ray said. â€Å"How are you feeling now?† â€Å"I'm a little concerned that growing up without a mother, Sophie won't be sensitive enough.† â€Å"You're doing a great job with her. I meant how are you feeling physically?† â€Å"Like that thing where she kills people, just by looking at them. That can't be good for a little girl. My fault, all my fault.† â€Å"Charlie, does your leg hurt?† Ray had opted not to take the painkiller Nurse Betsy had given him, and now he was regretting it. â€Å"And the thing with the hellhounds – what kid has to deal with that? That can't be healthy.† â€Å"Charlie, how do you feel?† â€Å"I'm a little sleepy,† Charlie said. â€Å"Well, you lost a lot of blood.† â€Å"I'm relaxed, though. You know, blood loss relaxes you. You suppose that's why they did leeches in the Middle Ages? They could use them instead of tranquilizers. ‘Yes, Bob, I'll be right in to the meeting, but let me stick a leech on, I'm feeling a little anxious.' Like that.† â€Å"Great idea, Charlie. You want some water?† â€Å"You're a good guy, Ray. Did I ever tell you that? Even if you are serial-killing desperate Filipinas on your vacation.† â€Å"What?† Nurse Betsy came to the window. â€Å"Asher!† she called. Ray looked pleadingly at her through the window – a few seconds later she was coming through the door with a wheelchair. â€Å"How's Painless doing?† she said. â€Å"Oh my God, he's incredibly irritating,† Ray said. â€Å"You didn't take your medicine, did you?† â€Å"I don't like drugs.† â€Å"Who's the nurse here, Ray? It's the circle of meds, not just the patient, but everyone around him. Haven't you seen The Lion King?† â€Å"That's not in The Lion King. That's the circle of life.† â€Å"Really? I've been singing that song wrong the whole time? Wow, I guess I don't like that movie after all. Help me get Painless into the chair. We'll have him home by breakfast.† â€Å"We got here at dinnertime,† Ray said. â€Å"See how you are when you're off your meds?† Charlie had a foam walking cast and crutches when he got home from the hospital. The painkillers had worn off to a level where he was no longer painless. His head was throbbing like tiny twin aliens were going to burst out of his temples. Mrs. Korjev came out of his apartment and cornered him in the hallway. â€Å"Charlie Asher, I am having bone to pick with you. Last night am I seeing my little Sophie run by my apartment naked and soapy like bear, pulling giant black dogs around singing ‘not in butt'? In old country we have word for that, Charlie Asher. Word is nasty. I still have number for child service from days when my boys were boys.† â€Å"Soapy like bear?† â€Å"Don't change subject. Is nasty.† â€Å"Yes, it is. I'm sorry. It won't happen again. I was shot and wasn't thinking straight.† â€Å"You are shot?† â€Å"In the leg. It's only a flesh wound.† Charlie had waited his entire life to say those words and he felt very macho at that moment. â€Å"I don't know who shot me. It's a mystery. They dropped a rug on me, too.† The rug diminished the machismo somewhat. He vowed not to mention it henceforth. â€Å"You come in. Have breakfast. Sophie will not eat toast Vladlena make. She say is raw and have toast germs.† â€Å"That's my girl,† Charlie said. Charlie was no sooner in the door and on his way to rescue his daughter from toast-borne pathogens, when Mohammed grabbed the tip of one of his crutches in his mouth and dragged a hopping Charlie into the bedroom. â€Å"Hi, Daddy,† Sophie said as her father went hopping by. â€Å"No skipping in the house,† she added. Mohammed head-butted the hapless Beta Male to his date book. There were two names there under today's date, which wasn't that unusual. What was unusual was that they were the names that had appeared before: Esther Johnson and Irena Posokovanovich – the two soul vessels he'd missed. He sat down on the bed and tried to rub the pain aliens back into his temples. How to even start? Would these names keep coming back until he got the soul vessels? That hadn't happened with the fuck puppet. What was different here? Things were obviously getting worse – now they were shooting at him. Charlie picked up the phone and dialed Ray Macy's number. It took Ray four days to come back to Charlie with the report. He had the information in three, but he'd wanted to be absolutely sure that all the painkillers had worn off and Charlie wasn't going to be crazy anymore – going on all night about being the big death, â€Å"with a capital D.† Ray also felt a little guilty because he'd been holding out on Charlie about breaking some rules in the store. They met in the back room on a Wednesday morning, before the store opened. Charlie had made coffee and taken a seat at the desk so he could prop his foot up. Ray sat on some boxes of books. â€Å"Okay, shoot,† Charlie said. â€Å"Well, first, I found three more crossbow bolts. Two had barbed-steel tips like the one that went through your leg, and one had a titanium spike. That one was stuck in the pneumatic closer on the back door.† â€Å"Don't care, Ray. What about the two women?† â€Å"Charlie, someone shot you with a deadly weapon. You don't care?† â€Å"Correct. Don't care. It's a mystery. Know what I like about mysteries? They're mysterious.† Ray was wearing a Giants cap and he flipped it around backwards for emphasis. If he'd been wearing glasses he would have whipped those off, but he wasn't, so he squinted like he had. â€Å"I'm sorry, Charlie, but someone wanted you and the dogs out of the house at the same time. They threw that rug on you from the rooftop across the alley, then, when you were pinned down and the dogs were outside, they shot the closer on the door so it would slam shut. They sabotaged the back door's lock and glued the front doors shut, probably before they even started with the rug, then they slid down a line to the hall window, slipped between the bars, and – well, then it's unclear.† Charlie sighed. â€Å"You're not going to tell me about the two women until you finish this, are you?† â€Å"It was highly organized. This wasn't a random assault.† â€Å"The hall window upstairs has bars on it, Ray. No one can get in. No one got in.† â€Å"Well, that's where it gets a little crazy. You see, I don't think it was a human intruder.† â€Å"You don't?† Charlie actually seemed to be paying attention now. â€Å"In order to get through those bars, an intruder would have to be under two feet tall, and less than, say, thirty pounds. I'm thinking a monkey.† Charlie put down his coffee so hard that a java geyser jumped out of the cup onto some papers on the desk. â€Å"You think that I was shot by a highly organized monkey?† â€Å"Don't be that way – â€Å" â€Å"Who then slid down a wire, broke into the building, and did what? Made off with fruit?† â€Å"You should have heard some of the stupid shit you were saying the other night at the hospital, and did I make fun of you?† â€Å"I was on drugs, Ray.† â€Å"Well, there's no other explanation.† To Ray's Beta Male imagination, the monkey explanation seemed completely reasonable – except for lack of motive. But you know monkeys, they'll fling poo at you just for the hell of it, so who's to say – â€Å"The explanation is that it's a mystery,† Charlie said. â€Å"I appreciate your trying to bring this†¦this furry bastard to justice, Ray, but I need to know about the two women.† Ray nodded, defeated. He should have just shut up until he'd figured out why someone would want to get a monkey into Charlie's apartment. â€Å"People can train monkeys, you know. Do you have any valuable jewelry in your apartment?† â€Å"You know,† Charlie said, scratching his chin and looking at the ceiling as if remembering. â€Å"There was a small car parked across from the shop all day on Vallejo. And when I looked the next day, there was a pile of banana peels, like someone had been staking the place out. Someone who ate bananas.† â€Å"What kind of car was it?† Ray said, his notepad ready. â€Å"I'm not sure, but it was red, and definitely monkey size.† Ray looked up from his notes. â€Å"Really?† Charlie paused, as if thinking carefully about his answer. â€Å"Yes,† he said, very sincerely. â€Å"Monkey size.† Ray flipped his notebook back to the pages in the front. â€Å"There is no need to be that way, Charlie. I'm just trying to help.† â€Å"It might have been bigger,† Charlie said, remembering. â€Å"Like a monkey SUV – like what you might drive if you were transporting – I don't know – a barrel of monkeys.† Ray cringed, then read from the pages. â€Å"I went to the Johnson woman's house. No one is living there, but the house isn't on the market. I didn't see the niece you talked about. Funny thing is, the neighbors knew she'd been sick, but no one had heard that she'd died. In fact, one guy said he thought he saw her getting into a U-Haul truck with a couple of movers last week.† â€Å"Last week? Her niece said that she died two weeks ago.† â€Å"No niece.† â€Å"What?† â€Å"Esther Johnson doesn't have a niece. She was an only child. Didn't have brothers or sisters, and no nieces on her late husband's side of the family.† â€Å"So she's alive?† â€Å"Apparently.† Ray handed Charlie a photograph. â€Å"That's her latest driver's-license photo. This changes things. Now we're looking for a missing person, someone who will leave a trail. But the other one – Irena – is even better.† He handed Charlie another picture. â€Å"She's not dead either?† â€Å"Oh, there was a death notice in the paper three weeks ago, but here's the giveaway – all of her bills are still being paid, by personal check. Checks she signed.† Ray sat back on his stool, smiling, feeling the sweetness of righteous indignation over the monkey theory, and a little guilt alleviation for not telling Charlie about the special transactions. â€Å"Well?† Charlie finally asked. â€Å"She's at her sister's house in the Sunset. Here's the address.† Ray tore a page out of his notebook and handed it to Charlie.

Rhetorical Analysis Paper Essay Example | Topics and Well Written Essays - 1250 words

Rhetorical Analysis Paper - Essay Example Notwithstanding, it is also accessible and comprehensible by the larger non-scientific community of individuals and researchers who wish to keep themselves up to date about matters of the brain’s evolution. The writer attempts to explain the diminishing capacity for the brain’s expansion by drawing from previous research by scientists as well as comparing the structure of the human brain with that of other animals. That way, he provides sufficient background for any reader to follow in his analysis of the human brain as he discusses its internal workings and the various scenarios that could play out in its evolution. Logic has been used extensively in this paper as it is has been written with heavy reference to empirical evidences, both from the writer's perspective and ex post facto research by others. The writer has also inculcated pathos and ethos in an attempt to get the audiences emotionally involved as well as legitimizes his work by comparing and citing research by reputable scientists. Briefly, the paper makes a claim that physically, the human brain may have or may be about to expend its capacity for evolutionary expansion, Fox argues that while the conventional assumption would be that the brain would keep growing larger, this may not be applicable to humans. He considerer’s rat and elephant brains to show through juxtaposition of the colossal disparities, that the rat is essentially brighter than the jumbo. He posits that the most intelligent animals are those that squeeze out as much as possible from their brains and through this, humans are unequivocally dominant. Physical growth of the human brain, he argues, is unlikely to improve its performance because, while the bigger brain may be more powerful, the extra power is likely to be dedicated to in-house running of the brain and not increasing intelligence. This is justified by the fact that the elephant’s or cows brains are bigger than ours are, but they are limited in their intelligence because most of the brain mass is dedicated to operating the brain itself (Fox 40). The writer dominantly applies a logical systematic strategy in which he presents his claim, and considers, while at the same time rationally disapproving, possible initial nonprofessional assumptions and responses to the claim. He then delves into technical examinations and includes graphical depictions backed by scientific data, ultimately he examines the different scenarios that would result in evolution, he suggests the thickening of neurons, but contends that it would to be compensated by making the brain slower by increasing axon length. He explores several other alternatives and in each case proves they are likely to impractical, he summarizes his argument by stating that the brain cannot expand, but the fact that expansion is likely to be counterproductive. After exploring the available options, he leads the reader to a conclusion by suggesting the brain may not really need to grow anymore since through technology humans are able to utilize artificial intelligence such as writing and computing. Therefore, the issue of growth may already have been solved indirectly, since while the human brain may not expand very much, technology, which we use to boost our processing capacity, is expanding exponentially every day. The application of Ethos in this article transcends the writer’

The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words

The ETCHICAL Consumer Behavior - Essay Example l exhibitions of business, consumer behaviour is not static and shifts nearly continually; based upon current events, developments and culture, and a greater societal interpretation of what aspects should rank in what way. Rather than providing a purely theoretical discussion into consumer behaviour and motivations with respect to ethical and moral questions, the following analysis will consider three unique aspects of moral/ethical consumer behaviour and how they have impacted/continue to impact upon the way in which marketing and business development takes place within the current era. It is the further hope of this author that such a unit of analysis will be beneficial in seeking to understand and define the way in which ethical and moral considerations can be included within marketing approaches and how firms and business organizations can be reactive to the different needs that will be represented within this brief analysis. Firstly, before delving directly into the issue, it is necessary to understand that ethical and moral interpretations are deeply personal. Whereas it is true that a certain degree of similarity exists throughout society, the more relevant issue at hand has to do with the fact that cultural interpretation defines the way in which moral and ethical situations will be understood. Within such an understanding, the first section of this analysis will briefly engaged in an overview of the way in which culture impacts upon consumer behaviour and the manner through which different cultures will interpret ethical and moral issues and completely divergent ways (Lu et al., 2014). Similarly, the second portion of the analysis will delve directly in to the issues of ethics and morals that had been powerfully represented within a universal setting and impact upon the way in which firms engage with consumers. Naturally, these broad and overarching universal ethics and morals only represent those t hat are able to cross cultural lines and be represented

Air Export Procedure Benchmarking for Thai Customs Process Literature review

Air Export Procedure Benchmarking for Thai Customs Process - Literature review Example Supply chain also includes coordination and collaboration between channel partners, who are suppliers, third party customer service providers, intermediaries and customers. According to Chen and Paulrag (2004), supply chain is the movement of materials right from their source to the end customer ,an illustration is given in the table below. Source: Chen and Paulrag (2004). Nagurney (2006) points out that supply chain is made up of the people, activities and resources including information involved in moving a product right from the supplier to the consumer. It is important tot note that note that multinational and international companies have incorporate exportation into their supply chains. Supply chain is no longer contained within country borders due to international trade and globalization. Supply chain can is involved on an international level at almost all the stages, whether it is vendor, manufacturing or at customer level. According to Murray,(2010), the global supply chain c ontinues to be complex and there is need for companies to adopt relevant ideas into their supply chain strategies. ... y performs in the export market is an antecedent to the firms committement in exporting, it also affects the manner in which managers define the various export strategies they use (Singh, 2002).It however clear that to effectively compete in the export market, affirm should ensure that there is appropriate logistics as they play a very vital role in the performance of the country’s export market. According to Cook (1999), firms around the world need to analyze marketing mix, the existing international environment the supply and demand network, strategies and marketing information as a pace setter for the way in which in the export market should be approached to maximize the potential in the foreign market share. Supply chain management in the export market could be related to corrective and preventive measures and customer service. Given that the supply chain management is crucial in the performance of the export market, countries should work towards establishing an efficient and effective customs administration for reliable services. According to Chowdhury,(1992) every country has a definite custom administration that is in accordance with its economic policies. A custom is an agency in a country that has the responsibility of safeguarding customs duties , collecting duties and controlling the movement of goods in and out of the country. Depending on a country’s policies and local legislation and regulation, some countries may not allow specific goods into or out of their territories due to some specific reasons. For example importation of goods that are highly manufactured within the country is prohibited by most customs to protect the businesses of local manufacturers. According to Widdowson (2008) customs duty is a tariff levied on all the goods that exported

Technology Management Essay Example | Topics and Well Written Essays - 750 words - 1

Technology Management - Essay Example These devices have had very huge impacts on the manner and scale production of goods, the improvement in efficiency, the availability of information and the reduction in the cost of operation (Bryan & Alexander, 2004). In this paper, we are going to discuss the history of these technologies and the way in which they changed the global economy. The discovery of boilers with cylinders and pistons was done by two metal workers; Thomas Newcomen who was a blacksmith and John Calley who was his assistant and a plumber in the town of Devon. The process of raising water from copper and tin mines at Devon and Cornwall was very costly when horse driven pumps were used and therefore they started experimenting on a steam pump to replace the horses (Bryan & Alexander, 2004). However, they were not aware of the concepts they were about to use and therefore during their experiments they used pistons separation for the boilers and a cylinder in their device. In this device, the piston that emerged at the top of the cylinder was connected to the beam by an iron chain on end while the other end lead down to the water pumping mechanism. The steam that was released from the boiler into the cylinder was able to push the piston and the steam power could be used to pump water from mines (Bryan & Alexander, 2004). This work was done between 1704 and 1712. The first engine was installed at a colliery and it operated for thirty years. It was then adopted in many of the existing mines in Britain. The discovery of the boiler, piston and cylinder changed the way in which mining activities were carried out in Europe and minimized the cost of operation, increasing efficiency at the same time (Adas, 1989). Steam boilers, cylinders and pistons were later adopted for steam engines and industrial boilers thus revolutionizing the transport sector, the industrial sector and the

Zulu African Tribe views on death and afterlife Term Paper

Zulu African Tribe views on death and afterlife - Term Paper Example It is believed that in the 16th century the Zulu migrated and settled in the south of the African continent. This paper is to examine the practices, customs, belief and views of the Zulu, a tribe found in South Africa regarding death and the afterlife. The Zulu tribe views on death and the afterlife The Zulu belief in gods, for instance, Inkosi Yezulu means ‘Chief of the Sky’. This is a male god of the sky and is considered as the maker of all humans (Magesa, 187). However, despite him being the maker of everything, he is associated with lightening, thunder and rain clouds. This male god has a twin god called mother earth (Krige 46). The Zulu as well believe people who die go to the twin god. The Zulu also identify their ancestral spirits by names like amalozi, amathonga and amakhosi. This ancestral spirits are souls of the recently dead people and are normally considered effective contacts between the Zulu and their gods and therefore responsible for positive, construct ive and creative results among the Zulu. At the same time these ancestral spirits can also work for the ill of the tribe (Krige, 47). For this reason the Zulu hold these ancestors in high esteem so as to bring good will to the region. Umsamo is a particular place identified in the Zulu hut of Zulu chiefs’ jurisdiction where religious action is done.... Besides, their bodies are quietly unceremoniously buried. Ceremonies and rituals associated with death and the afterlife Immediately after death, one is considered to be in an "in-between" region which is some kind of limbo. The Zulu believe that the dead person stays in this ‘in-between’ situation for a period that could be between one month and a year. However, being in this limbo position is necessitated by three things. One of the reasons for this is that after a person’s death, the village’s chief herbalist will be devoted with finding out the cause of the departed’s death. These search periods will last for about one month, besides; if the person was not married he would be in limbo for that period of time until the cause of his demise is traced. In the event that he was married, the widow would mourn for a period of twelve months since the death occurred. A ritual is carried out which involves taking of medicine and praying to prior to beseech ing the current Chief to perform what is known as Ukubuyisa Idlozi. This is normally done as an initiation to "bring home the ancestor"(Lawson 32). They believe that this act makes it possible for the recently deceased person to join his ancestors in the Umsamo. Once the deceased person has been brought to the Umsamo, his position in this place will determine where he goes after here. In the event that a chief dies, the Zulu believe that his spirit will remain within the living world so as to oversee the happenings his homestead even in death. Except for Chiefs, it is believed that all those who die go to the underworld, which is located deep inside mother earth (Tempels 38). Ethical responsibilities and obligations to achieve the afterlife When a family member dies, the remaining family

Measurement of the Effects of Abstinence from Tabacco Research Paper

Measurement of the Effects of Abstinence from Tabacco - Research Paper Example Such an all-encompassing impulse commenced as a reaction to the radical behaviorism of Watson, Pavlov and Skinner. The latter had boasted that any and every behavior could be learned or â€Å"extinguished† by applying the principles of operant conditioning alone. Behaviorism failed as a universal paradigm because it could not account for resilience, motivation and altruism, among others. Humanistic psychology emerged as a return to the inward-looking thrust of the great pioneers of psychiatry (e.g. Freud). Subsequently, discoveries in neurology and biochemical psychology led to the other extreme of viewing human dysfunction as singular or cascading biochemical phenomena. Following that line of reasoning, any source of discomfort or disequilibrium should be treated forthwith with the appropriate drugs. Hence, even â€Å"childhood hyperkinesis†, the other term for ADD, was routinely treated with psychoactive drugs such as the CNS stimulants Methylphenidate/Dexmethylphenid ate, the high-risk norepinephrine reuptake inhibitors, and amphetamine derivatives (Zieve & Berger, 2011), the latter classed by the Drug Enforcement Administration as Type II addictive substances. Such an aggressive approach has been called into question, partly on the grounds that long-term drug use fail to reverse depressive states in adults, for example, and the observed bias for referring male pupils as so rowdy that they â€Å"must be† afflicted by chronic ADD (Sciutto, Nolfi, & Bluhm, (2004). In 1970, Howell, Huessy and Hassuk (1985) embarked on a longitudinal study that followed a cohort of school children for the next decade-and-a-half. That rigorous research design, which produced the data set subject of this paper, aimed to strengthen construct validity. If it could be shown that children who scored high on an ADD screening study instrument also had adverse outcomes in point of academic achievement, grade point average, dropping out of school, social adjustment, an d failing to graduate from high school despite controlling for intelligence, then it could reasonably be concluded that ADD was a crippling condition and not just a transient phenomenon in child development. Method Participants (ALREADY WRITTEN IN STUDENT DRAFT) Procedure (DITTO) Measures (DITTO) Results Descriptive Statistics Tables 1 and 2 (below) show, first of all, the variables that have to do purely with participant profiles for gender and IQ, from the Howell, Huessy and Hassuk (1985) data set of 216 students. Table 1 Descriptive Statistics for Gender Descriptive Statistics: GENDER N 216 Range 1 Sum 316 Mode 1 Median 1 Mean N.A. Std. Deviation N.A. N.A. = Not applicable because nominal-type variable. Table 2 Descriptive Statistics for IQ N Valid 216 Missing 0 Mean 102.35 Std. Error of Mean .854 Median 103.00 Mode 95 Std. Deviation 12.558 Range 82 Sum 22109 Figure 1: Distribution of IQ Scores We next examine the descriptive statistics for the criterion variable, ADD scores. Tab le 3: ADD-like Behavior Score (Mean of 3) N Valid 216 Missing 0 Mean 52.8480 Std. Error of Mean .71118 Median 53.0000 Mode 51.67 Std. Deviation 10.45221 Range 52.00 Sum 11415.17 Percentiles 10 39.2333 20 42.8000 25

Review on Two Paintings of Monet Essay Example | Topics and Well Written Essays - 500 words

Review on Two Paintings of Monet - Essay Example The essay "Review on Two Paintings of Monet" discusses two paintings of the famous artist Claude Monet. In 1922, he lost the ability to see from his right eye and gradually the vision from his left eye was fading as well. The next year, 1923, a friend of Monet’s talked him into getting a surgery done. As a result of the surgery, Monet could see from his right eye with the help of green spectacles which were not very common and were designed for him after which he started painting again. The two paintings are part of a series. Both are paintings of his house in Giverny as seen from his Rose Garden. They are oil on canvas paintings and are an example of the outcome of the operation and he could draw by seeing from either the left eye only of the right one. The originals are exhibited in Musà ©e Marmottan, Paris, France. The subject of both of these paintings is Monet’s house in Giverny. The first painting is the view of his house from the rose garden. He started painting it in 1922 and finished it in 1924. It’s classified as a landscape painting. In this painting Monet is drawing by looking from his left eye, which was suffering from cataract and everything appeared to him in shades of yellow. The sky appeared yellow. The surroundings were different shades of red. The second painting is the view of his house from the rose garden as well. Like the first one, he started painting it in 1922 and finished it in 1924. It’s also classified as a landscape painting. It’s classified as a landscape painting.

Million dollar idea Essay Example for Free

Million dollar idea Essay Marketing an energy juice drink in an environment that is highly-saturated with a lot of excellent power juices is a difficult job since one needs to slug it out with the big well-known brands under giant corporations that have all the power to dominate the scene for years. The big companies possess an advantage in terms of the advertising that enables them to create the best print and television advertisement for their products. The market for energy and stimulant drinks in all trade sectors witnessed an abundance of energy and functional drinks. Most of those who purchase these energy drinks do so to make themselves more energetic. Red Bull remains as the dominant brand. The case for marketing healthy energy juice drinks is a daunting task because it is difficult to come up with an interesting theme and advertisement to catch viewer’s attention and make them shift to one’s product. Even if one has the better product than the ones present in the market, if it is not properly advertised, then all of one’s effort also goes to waste. There are very few energy juices in the market today that can boast of being a healthy juice that can make people healthy when one drinks it. In spite of the vitamin factor, and the other vegetables that may have been included in the drink, juice drink advertisers need to be very conscious about the fact that these juices look all the same to the audience in general so that they need to exert extra effort in thinking of ways to enhance their product and make it stand out amid the other well-accepted juices in the market. Any creative group working behind an advertising campaign is pressed with a serious responsibility of not only promoting the product to produce more sales for the Company, or enjoining the people to patronize the product but most importantly bringing values and points of view to the very consciousness of men. Chivitah can utilise campaign slogans of â€Å"Healthiest and Most Affordable Juice Drink,† it stresses the point that people have to think health and remove the tensions, pressures, tempers. It encourages people not forget to take time out to see the goodness of life†¦ that is to stay connected with people and show that they care for each other even for a moment or two. Chivitah might be that drink that draws people closer to each other and make them realize realise that drinking a bottle of Chivitah will make them bond with people one stays connected with, lightens problems, anxieties and difficulties in life. In designing an effective marketing campaign for Chivitah, it is essential that there will be a creative think tank that will be assigned to conceptualise the product’s assets and begin with some BrainJams on the part of the creative consultants. This is how the company refers to the formal technique of â€Å"brainstorm ing† a topic. The company’s BrainJams are an in informed form of collaboration. In this case, they will set out to pigeonhole the product category defined as an energy drink and then uncover the emotional attachment to Chivitah in particular. The next step is to build on the resulting insights from the BrainJams by bouncing the hypothesis off some consumers and experts from the TalentBank. During the next step in Brain Reserve’s methodology, the Creative Think Tank people for Chivitah energy drink can ask the participating TalentBank members for the most powerful memories, experiences, and emotions they associated with drinking juices. Were there â€Å"juice-enhanced† events in their childhood? Perhaps more than one member reminisced the first time she drank juice gathered from fruits in their yard. There will probably be some experiences about how drinking the juice cured them of their minor ailments. The ultimate conclusion: Drinking energy fruit juices represent a deep-rooted, early seeded symbol of a healthy connection between mothers and children. Chivitah, therefore, can be marketed as built on this foundation and become a conduit for the delivery of wholesome treats. Secondly, they could get involved with the passing on of healthy drinking habits. The very name suggests a healthy and vital relationship to the drink. If one drinks well, one is cleansing one’s system well and not gorging on soft drinks and other sugar-ladened drinks. Thus, the company can decide to pursue this further and narrow the focus even further, to do something specifically about helping mothers and their daughters feel good about themselves. Chivitah can be marketed with the picture of a mother and daughter, having fun in an activity and drinking this juice at the same time, painting a picture of a bonding and friendship. This can be done as they share their Chivitah energy juice drink. Thus, Chivitah can become an integral part of a positive body-image message. The company believes that Chivitah can be launched as one of the nation’s foremost supporters of female self-esteem, built through the mother-daughter connection. This can become a tall order—to strengthen the mother-daughter bond in a Chivitah context. But it will give a big payoff-they could capture a unique positioning with this underlying mission: A rallying point for all customers, mothers and everyone associated with the brand. The shorthand message: â€Å"Chivitah: nourishing a woman’s self-esteem. † Six weeks before Mother’s Day, Chivitah will run ads in major newspapers offering a Mother/Daughter Journal for three proofs-of-purchase. The Journal will be a unique Mom’s Day remembrance. Advertisements for the Journal also laid out details of the more than one hundred Mother/Daughter Workshops to be held in Chivitah markets. The undistinguished point: Chivitah is participating in getting mothers and daughters together, linking them with other mothers and daughters and introducing all participants to tools that nurture self-esteem. Chivitah will also find its way to a Lifetime TV documentary about the first test workshops called â€Å"Mothers and Daughters: A Lifetime Bond. † The market for energy and stimulant drinks will continue to progress and grow as the category steadily matures. The lure of fast-growing profits will eventually go on in order to invite new players into the sector where energy drinks have seen sales double every year since their introduction. Indeed, it is true that one is whatever he eats and drinks. Juices, when taken sensibly can provide an alternative source of energy as lifestyles become more hectic. This is the reason why there are a lot of convenience stores, convenience foods and single serve packaging formats. In this world of consumerism, if a product is disappointing, another option is immediately available. Responding creates marketing that is based on putting together some ideas, then going out and asking consumers what they think and getting a thumbs-up or a thumbs-down. Businesses always say that they do long-range planning. In running an advertising campaign, one has to take into consideration two-way benefits for both the Company and the consuming public. The Company sees the value of advertising to promote their product and gain sales from it; the consuming public on the other hand must see to it that with the product they buy from the Company, they get benefited from it not only in terms of satisfying their taste, their appetite, but the totality of their well being. If these aspects are addressed accordingly by the creative minds of those people working behind the advertising campaign, one can say that they have successfully drawn a campaign that truly serves the essence of advertising campaign—that is using it effectively in a holistic and positive manner that improves the values and intellectual being of men across their nation and around the globe. Works cited Gulas, Charles. Humor in Advertising: A Comprehensive Analysis. M. E. Sharpe. July 2006. Defining Marketing. Retrieved Feb. 10, 2009 at: http://media3. bournemouth. ac. uk/marketing/02defining/02defining. html Trend for fruit and milk juice blend grows. Retrieved Feb. 10, 2009 at: http://www. dairyreporter. com/news/ng. asp? id=12510-trend-for-fruit

Conflicts Between Modern And Traditional Culture Cultural Studies Essay

Conflicts Between Modern And Traditional Culture Cultural Studies Essay Probably the most noticeable change towards society in the last few years has been the manifestation of the word change. We talk of changing our processes and ways of doing things, how to introduce new methods, products, and practices into a fast developing world, that can sometimes be resistant to change whether it is good or bad. However when we refuse to give in to this impending storm of modernity which is set out to change our well-established practices conflict arises. This conflict is being fought but countries all over the world who are on the verge of losing their deep rooted principles, its culture to modernity or westernization. Change or modernity can be used interchangeably they are be presented in two forms its either positive or negative. As a result of globalization some cultures and traditions are been lost. When change emerges in such a way that it condemns your own traditions viewing them as old and stale, such situations give rise to conflicts like in the case of Michael Obi. The fact that both modern methods and traditional ways are both important and valuable for our community cannot be over emphasized. What is it about tradition that makes it so important to people, that even as the respond to change they still dont want to part with it? We usually think of traditions as something that is passed down through the generations, they can also be started again by doing the same thing for three years in a row to positive emotions and feelings of love. Traditions today are our most prized possessions that stay the same it reminds and links us to our past, our roots, and our family. Eventually as we yiel d to change we can only come to the realization that modern methods and traditions are both important to us, and with the help of our knowledge and experience we have gained over the years we can confidently say that a common ground can be established on which modernity and tradition can coexist in such a way that it benefits the parties involved. Chinua Achebes Dead Mens Path is a short story, where the writer embellished the conflicts between modern and traditional culture of a society. For someone to understand this short story you have to dig deeper into the plot, the conflict, the characters, and the whole setting itself in order to fully understand what the writer is trying to convey to the readers. This story tries to highlight some aspects of human nature through the character of Michael Obi. Michael appears to have adopted the ways of the western world or the modern society. He has a very ambitious dream to modernize the school where he has been deployed. Mr. Michael Obi is a reflection of how blind the human mind can be at times. His aspirations have gotten into his head too much that he loses respect of other cultures which he himself is from by virtue of his name Obi which is an Ibo name. Obis high aspirations have certainly infiltrated his mind in such a way that in his conversation with the priest of Ani he conde mns the traditions of the village when he says: The whole purpose of our school, he said finally, is to eradicate just such beliefs as that. Dead men do not require footpaths. The whole idea is just fantastic. Our duty is to teach your children to laugh at such ideas. Obi feels appalled at how their traditions blot the splendor of the school that he runs. He is too engrossed over creating a good image of himself and the inspectors, that he feels the inhabitants and their petty customs are a big obstacle to attaining his goal. Although the belief of the village people appears to be illogical and futile, any agent of change should be open-minded and respectful to their beliefs and practices. Michael Obi fails to accept the varieties of cultures existing in his community, and by imposing what he thought is right he gets his reward: a bad report from the government inspector. A man who couldnt think of a more civilized way of achieving his dreams, thus, yielded to the bad influences of modernization and affecting the peaceful spiritual beliefs of the occupants in the village. In the character of Nancy, Michael Obis wife we are able to see that she has fully adopted modern ways of doing thing. He character symbolizes the western influence. The school r epresents the attempt to separate tradition from modernity, and on a greater extent eradicate superstitious belief completely from the future. The school is where young minds are molded and is a perfect place to begin inserting ideas of change.   One of such similar situations was an incident that happened many years ago in my own native land. The name of my village is amokwe which means in our community which is called ibuzor there were many villagers who were pagans. This traditional worship had been in existence even after the missionary came in and built a church. Most of these traditionalists subsequently became parishioners at St Patricks Catholic Church. Some of the villagers denounced their beliefs and accepted Christianity and some swung both ways they still stick to their traditional beliefs and Christianity. During a certain period the parish had a new priest who openly preached about how diabolical the traditional beliefs were and how they hindered the progress of the people. The teachings of this priest infuriated some parishioners. They held a meeting with other members of the community and came up with a solution. The decided to strip him of his cloths and make him walk with his boxers round the village. Usuall y public disgrace was the highest form of punishment you could face. It basically entailed that you had to walk around the village with no cloths and palm fronds were tied on your waist and head while people followed you at your back and sang songs and flogged you occasionally. This happened to be the punishment that the meeting concluded. Some days later early in morning the villagers set out to the residence of the priest and subjected him to the above explained punishment. This went on for some hours till they reached the local government head quarters called UDI were through the advert of some policemen the priest was speared and released. The case was reported to the bishop of Enugu diocese. The bishop came in and took the priest along with the Blessed Sacrament. The act of taking the Blessed Sacrament meant that masses could not be celebrated at that parish. For one year the community was without Sunday service. After a while some elders came to an agreement and decided to go back and plead with the bishop to reinstate a priest to celebrate Sunday services and have the Blessed Sacrament retuned. Though the bishop agreed a meeting was held with the entire community was a conclusion was drawn. This solution was exactly what the priest of Ani said. Let the hawk perch and let the eagle perch which basically means lets let everyone live. This meant that whoever chose to stick to their traditional belief was left to do what they wanted as long as they didnt cross or condemn each others practices. They basically had to learn to coexist in peace and harmony. This coexistence was finally achieved with time and things gradually returned back to normal. Although today I can say 90% of the villagers are now Christians but there are still the remaining 10% that still practice these traditional religions.   Traditions are very important but when these traditions start to affect us negatively its best we do away with the bad aspect of it or make an effort to modify it into something positive. In our lives today we can only posses maturity when were able respect the various beliefs of people around us; even if, we think it is absurd. These stories explained above re basically reminding us that tradition and modernity should not exist as exclusive entities; rather they should complement each other. It is necessary for Traditions to progress with modernity, yet it should not be destroy the past as was portrayed by Michael Obi when he said, Our duty is to teach your children to laugh at such ideas. Well indeed must look at the past with reverence than with disgust because no matter how modern one maybe our tradition makes us complete. There should always be an ideal blend of modernity and belief each person posses. The plot however is somewhat unfinished for full understanding it will depend on what the readers imagination may perceive. Every now and then human beings become overwhelmed with joy that we forget that there are people around us who may be affected by our careless actions. Michael Obi is a foreigner to that place just like the priest but as a head principal or public figure he should have observed their culture and not impose his own way. Given the wrong education, the students may be detrimental to society, in the same way that Mr. Obi has been detrimental to the village people. In our world today, the younger generations are too busy trying to advance their everyday life by having everything explained scientifically. They tend to neglect the beliefs of their ancestors. However, the destruction of the school created a turning point for the people to accept that the beliefs of the ancestors are as powerful as the innovations of the western world. No matter how powerful a structure may appear to be if its components are empty on the inside, there is practically no doubt that it will disintegrate. The obstruction of this path could mean that education in Africa becomes not a real education of impartial learning but a shrouded way of reaping of the people of their heritage and wealth. The schools purpose becomes not to teach but to create wealth for the colonial masters. The school is a symbol of oppression to the people of Africa where they are mocked in the face by being referred to as some crude, backward and illiterate people, simply because they lack the op timism and contemporary thoughts of their colonial masters or the western world. Sources   Gusfield, Joseph R. Tradition and Modernity: misplaced Polarities in the Study of Social Change.American Journal of Psychology  72.4 (1967): 351-62.  Jstor, Web. . Liscombe, Rhodri Windsor. Modernism in Late Imperial British West Africa: The Work of Maxwell Fry and Jane Drew, 1946-56.  Journal of the Society of Architectural Historians  65.2 (June 2006): 188-215.  JSTOR. Web. .

Their eyes were watching God :: Zora Neale Hurston

Their Eyes Were Watching God is a story of many dreams and ambitions that were setback due to the slavery age. Nanny, Janie's grandmother, being a slave in her youth is an example of this fact. Always wishing for what she could've had, she tries to stress to Janie the importance of freedom. Although Nanny dies after the first couple of chapters, it is seen throughout the book that other characters that counteract with Janie, have common thoughts and emphasize on the idea that Nanny ones had. When it comes to love Nanny believed that wealth and protection came before the actual meaning of love, the idea that a strong emotional bond exists between a man and a woman. As much as Nanny cared for Janie and what she stands for, she wanted Janie to marry a man who can give her a lifetime of luxury and protection. This idea only stands due to the fact that Nanny never had this in her life, being a slavery made her always fight for what she had and look out for her well-being as well as her c hildren?s. Consequently Nanny grew to teaching the idea to Janie that marriage should be about power, wealth, and protection even if the emotional part of the relationship doesn?t exist. Janie marries Logan Killicks for she believes he offers protection, she then marries Jody Starks for she believes he brings vibrant wealth and power, but not so much do these two bring emotional bond Janie utterly desires and as a result Janie spends the rest of her life trying to experience the emotional side of love. Logan Killicks was Janie?s first husband. He was chosen by Nanny because she thought he offered a black woman everything she would want, a lifetime protection from the outside world. Logan was an older man who knew what was good and what was bad just as Nanny did. He wanted Janie to love him and feel his importance because he offered her a home in which she can feel safe. Nanny being forced to have sex with her master at an early age as a result gave her Leafy. Furthermore Leafy was raped at an early age as well which brought about Janie. From these two facts one can conclude that Nanny feared the idea that Janie can be a repeating cycle of her and her child Leafy, thus giving Janie?

Internet Censorship Essay - Censoring the Internet -- Argumentative Pe

Censoring the Internet      Ã‚  Ã‚  Ã‚   From music to television, censorship has played a major role in how the public is exposed to certain material. Now that our world is entering into a new technology era, the Internet is now in the middle of the censorship issue. Internet access is now one of the fastest ways to communicate with others, obtain information on virtually anything, and purchase items without having to leave your home. As more and more people get connected to this cyber superhighway, concern for the content of material has become a big issue. Since so many children are exposed to the Internet, some material should not be accessible with a simple click of a mouse. In order to protect our younger people from being exposed to mature and explicit material over the Internet, these sites should have a warning posted before one can go into the site.    Since putting such material on the Internet is protected by the first amendment, the federal government cannot stop graphic data from being distributed in such a way. Although the government cannot stop the distribution, members of Congress and the House of Representatives are working on bills that will filter out such si... ...not for children.          Works Cited Grace, Kevin Michael. " Sex-Floggers". Newsmagazine. 12 Dec. 2000. 43. Academic Search  Ã‚  Ã‚  Ã‚   Elite Online. EBSCOHost. 2 Feb. 2001. Rogers, Michael and Norman Oder. "PA House Passes PL Filtering Bill." Library Journal. Dec. 2000. 18. Academic Search Elite. EBSCOHost. 19 Feb. 2001. Santorum, Rick. " Bill to Protect Children from Pornography on the Internet Signed into Law Today Communities Will Have Flexibility to Develop Their   Own Internet Use Policy." FDCH Press Release. 12 Dec. 2000. Academic Search Elite. EBSCOHost. 19 Feb. 2001.

Of Mice and Men by John Steinbeck: Film vs. Novel Essay -- Mice Men Jo

Of Mice and Men by John Steinbeck: Film vs. Novel The film is severely different from the novel, as the director, Gary Sinise, made deliberate changes to influence the audience's feelings and reactions. He has altered and added scenes as he saw this as necessary to create the right kind of atmosphere and to keep the plot flowing. The whole story is about two men, George and Lennie. These are very two very different characters; the novel describes them as opposites. Lennie is a very large and burly while George is 'small and quick'. In the book they wear exactly the same thing, but as the film has to rely on devices and stereotypes to pass the message across quickly, they dress Lennie in dungarees to show how different they area and to show the childlikeness of Lennie. There is a problem with Lennie; he has a child's mind. This causes many problems for the pair and results in Lennie's unavoidable death. There are two things that cause these many problems- one being the fact that Lennie likes to stroke soft things. When he was young, his aunt Clara had given him a piece of velvet (it only makes you wonder if he hadn't have lost that, his life might have been saved.) Because of his "condition", he likes to keep mice. But once again his strength is a problem. When he's scared he holds onto things, so, when the mice bite him he crushes them to death. These problems echo through the story, Curly's hand, the pup and ultimately Curly's wife. There are three particular differences, the beginning and the end and Curly's wife. In the beginning of the novel, the author sets the scene quite vividly, and explains it in explicit detail. In the beginning of the film there are white credits on a black b... ...r if she deserves it. In the novel she walks in uninvited to join Crooks, Lennie and George in Crook's room. She threatens Crooks with being lynched and the way she does this makes her come across as vile and bitter. In the film she doesn't; she catches the men outside and talks at one point. She says Curley became mad and smashed all her records, this immediately makes you feel sorry for her as she is clearly vulnerable. All doubts are erased as you listen to what she says next and sympathise with her; this is something the novel tries to avoid doing. Her death scene is exactly the same, showing that whatever the character may be like, we all sympathise with her tragic death. Although the novel and film have the same story line, just by altering certain things you get a whole different aspect and create a totally different effect on the audience.

Comparing For Profit and Non for Profit Colleges Essay

Colleges and university have slowly become one of the stepping stones into the working world today. People go to colleges for higher education with the intention of earning degrees in which they can use in their respective fields. Some example degrees that people pursue are Medical, Law, Business, Accounting, and Science Degrees. Through the years the idea of college was that it was optional and it was a door for better life and job. However in the modern times, it become a necessity. It all started when the colleges once single- gender institutions target specific students in their respective demographics. Today, the college market has now been divided into two major categories: Not-for-Profit Colleges and For-Profit colleges. Not-For-Profit Colleges are institutions that are interested in serving the student’s needs by providing necessary education to the student. The Not-For-Profit organization are tax exempt and have a board of trustees that makes decisions. For-Profit Colleges are run like a business in which their goal is to generate income for their owners and shareholders. There are no board of trustees at For-Profit College and the owner and shareholders control the decision on which is best for the institution. Although the objective for both Not-for-Profit Colleges and For-Profit College is to provide their students an education in which they can use for their future, both institution have great differences in which their organizations are run. Although the primary objective For-Profit colleges is to provide an education, they are merely a business in which their goal is to earn a profit. Like any business, the For-Profit Colleges can be setup as a sole proprietorship, partnership, or even a subsidiary of a larger company. The For-Profit College can also be setup as a corporation that have stocks traded on the stock markets. They will try to bring earnings and a return on investment for all their shareholders and investors. They can have great flexibility because at the end of the day, the goal for the For-Profit College is to make money and only that. The instructors that are hired at For-Profit Colleges usually have a very different approach to their teaching compared to Non-For-Profit Colleges. Usually they are merely there to carry out the lesson plans in which was designed by the institution. Majority of the lesson plan given to each student is standard which means the instructors do not have the liberty to create their own curriculum or lesson plans. This is also due to the purpose of the education given is to assist the student in getting specific jobs with specific job functions. The courses at the For-Profit college is to help the students get better jobs in the market while the courses at Not-For-Profit College intend to allow the student learn and grow within their respective fields. Students that enter For-Profit colleges already have a plan in terms of type of jobs they would like to pursue and they enroll in the necessary courses while some students at Not-For-Profit College have no idea which career that they would like to pursue. Not-For-Profit college help you learn and gain the knowledge in the field that you’re interested in while For-Profit colleges prepare you for the specific job that you want to do. The admission process for For-Profit schools are not as selective as the one in Not-For-Profit College. There isn’t much prior evaluation of the student since their main goal is to make a profit. They tend to be more flexible in terms of their requirements and appeal to students of all ages and races. Modern day classes can be taken online and at more convenient times such as nights and weekends to accommodate students that work full time. Online has also been the new trend because of the lower overhead costs for the For-Profit institution. For-Profit institutions tend to not have a campus like the Not-For-Profit colleges do. For-Profit colleges classes is usually at their own building or leased space. There isn’t any services such as on-campus food or housing that is available to the students at For-Profit institutions. The college provides students with the education that they need for their desire jobs rather than a college experience that a Not-For-Profit college can provide. For Profit institutions conduct their accounting the same as any regular business would do. Their main goal is to make a profit just like all businesses would do. For-Profit institutions must comply with the Federal Accounting Standard Board. The tuitions are recorded as revenue while the expenses include leases, staff, and maintenance expenses. For-Profit colleges budget system must include tools to forecast budgets, manage variance and generate financial reports. The budget forecast is designed to estimate revenue and expenses to its income center, administrative cost structure, and its academic schedule. The income center budget includes enrollments, revenue, and expenses by academic period. Administrative expenses include administrative costs per student and personnel pay ranges. The budget should also include financial report to show if the institution is profitable. Statements such as cash flow statements, net income, and balance sheet should all be included. The budget must also be flexible enough in case that their projections aren’t accurate. They should be easily accessible so that managers can routinely check if their performance is above, below, or even on target. To determine if the institution is on track with its budget and strategic plans, they would measure their six categories in their budget to get a better picture of the institution’s performance. They are new students, enrollment, cost performance, revenue, net income, and cash flow. This way they would also be able to measure the efficiency of their institution also. The goal for Not-For-Profit Colleges is to provide students with higher education and help them advance in a particular field. Not-For-Profit Colleges are traditional college such as community colleges, state universities, and liberal arts colleges. These institutions gain funding to provide their services from the government subsidy, tuition fees, and donations. All the income that are received is strictly used for institution purposes. Some examples are professors, staff, maintenance, utilities, or even computers that the school needs and student needs. All the money is given back to the institution in some way. The professors hired at a Not-For-Profit College design their own courses and create their own course curriculum and lesson plan. They can provide the education in their courses with their own individual styles and lesson plans. The professors are under the guidance of the Board of Trustees, which is composed of different representatives that make decisions for the college. Not-For-Profit colleges are mainly to provide education for the student who are enrolled in their institution. The classes are usually on a campus in which the student spends a majority of their time at. The board of Trustees focuses on improving their campus for the student. The Board of Trustees is constantly making decisions from an academic, campus, and efficiency perspective in order to provide the best possible service for their students. Not-For-Profit Colleges select their students through a vigorous and selective process. Students usually express interest in attending the college and then the college decides if the student would be a good fit for the college. After being accepted, the student would be able to earn a scholarship to help with the room and board that the college charges. Not-For-Profit Colleges are selective of the students since they strive to serve students who would fit the reputation of the institution. This selective process allow college to focus on the needs of the students that are a good match for the college. From an accounting perspective Not-For-Profit colleges follow the rules of Governmental Accounting Standards Board who is responsible for Generally Accepted Accounting Principles used by the United States. The Governmental Accounting Standards Board issues statements that deal with the accounting principles and financial reporting rules of government and other Not-For-Profit organizations. Like all Not-For-Profit organization, these college contribute without expecting commensurate returns. Their main purpose is to provide education to the students that enroll in their school. Most of their income for these colleges come from the tuitions and fees they receive from their student. Other income comes from donation and government subsidies. When a Not-For-Profit College receives tuition payments and fees in full from students the college is supposed to record it at a gross amount, as any revenue would be recorded. If a student meets certain criterion that allows them to attend a publicly funded not-for-profit institution, tuition may be waived in the form of a tuition waiver. Tuition Waivers are reported as a contra-revenue account reducing the revenue account. If the college has any debts, they are recorded just as businesses record them as the debts are recorded with institutional support expenses. Students may pay for college with scholarships which are essentially amounts contributed for the education of a selected individual. Scholarships are given for a range of reasons including high academic standing, membership in certain societies, or awards. However there are two main sources of scholarships which are an outside donor or the scholarship is awarded by the college itself. If the scholarship is from an outside donor the not-for-profit college simply collects the amount receivable from the donor. If the scholarship is awarded by the college itself the accountant reduces the college’s accounts receivable. This reduction in the accounts receivable is recorded as an expense to education and general student aid. Certain expenses of a not-for-profit college are unrestricted net assets classified as instruction expense, research expense, public service expense, academic support, student services, institutional support, operation and maintenance of plant and student aid. Not-For-Profit Colleges cannot operate on tuition fees alone as all the money is immediately put into the school. Fortunately as a Not-For-Profit organization these colleges may receive governmental subsidies as support revenue. There are two types of government subsidies classified as unrestricted and restricted. Unrestricted subsidies are intended for the college to use in general operations. The Board of Trustees also has the power to decide whether a subsidy is unrestricted. Restricted subsidies can be split into either temporarily or permanently. These subsidies often are given for a certain purpose such as an expansion or special project. The restrictions on these subsidies refer to the amount that can be spent and when it can be spent. Sometimes the government may also provide students with grants, which are similar to scholarships in the sense that they are provided to help students reach their financial needs for school. Government grants can both be state or federal and come from government programs such as Pell or the Federal Supplemental Education Opportunity Grant. Similar to scholarships the college may either distribute the cash to the proper students or receive the amount that is to be distributed. If the college decides to receive the grant then it is recorded as a liability in the â€Å"Grant Funds Held for Students† account. Not-For-Profit colleges usually also have an endowment fund which is used to help finance the operating expenses of the organization. Aside from the general endowment the institution may also have restricted endowments intended for specific purposes such as professorships, scholarships or fellowships. For cash received from permanent endowments it is recorded as a contribution and the income is restricted to student aid. Any income received due to an endowment is temporarily restricted and the cash is meant to be spent on student aid. The other services that a Not-For-Profit College provides are the Auxiliary Services. The Auxiliary Services are the services and amenities of the campus. Examples of such services are residence halls, food services and the college athletic teams. These services are classified under unrestricted revenues and expenses. The total of the accounts from the auxiliary services are reported on the Statement of Activities for the College and subsidiary records are also kept. The Statement of Activities for the Not-For-Profit College will usually list the Revenues combined with Total Net Assets Released from Restrictions for Operations to get the Total Revenues and Reclassifications. The next section is usually the Expenses section followed by any Net Change in Unrestricted Assets, Temporarily Restricted Assets and finally Permanently Restricted Net Assets. The Statement of Activities is then followed by a summary on the Change in Assets for the past year. Even though the main purpose of both For-Profit and Not-For-Profit is the same, the way that they function aren’t necessary the same. The accounting standards and rules that they follow both are very different. Also the rules that both colleges follow are extremely different. Both colleges have their strength and weaknesses in their way that they serve their students. The student should chose the type of college they want depending on what their needs are. If the student is looking to advance their education they should be looking for a traditional Not-For-Profit College. If they are trying to land a job that has technical skills which are required, then the For-Profit College is a better option.

Higashimaru Soya Company

? Higashimaru Shoyu Co Ltd was a manufacturer of Soy Sauce ? The company was established in 1942 by merger of Kikuichi Shoyu Goshi Gaisha and Asai Shoyu Gomei gaisha companies ? by 1992, the firm produced over 200 different products in approximately 650 packaging forms. ? Third largest firm in the industry with 5% Market share ? By the early 1980’s supply significantly exceeded demand and prices fell ? Profit ? With ratio dropped to about 8% from 10% increase in variety, fixed cost increased thus reducing the profitability ratio. Toshio Okuno was promoted as the Plant Manager in 1974 with a permission to revitalize the Corporation. ? Implemented a gradual step wise process ? Identified the need of change in worker behavior. ? Emphasized on increasing overall communication till the lowest levels of the firm. †¢ MONTHLY GROUP LEADER MEETINGS †¢ Reduced a group’s natural resistance to change †¢ Increase in Inter and Intra group Communication †¢ THE PRIC E CONTROL SYSTEM †¢ Developed a profit making attitude in groups †¢ Generate Cost and Quality awareness THE DRAFT SYSTEM †¢ Created a more efficient Job Rotation Program †¢ Corrected deficiencies in the job rotation program †¢ TATSUMAKI PROGRAM †¢ Improved management skills of group leaders †¢ Increased the group leader’s awareness of the issues faced by entire firm †¢ THE HANGEN GAME †¢ Designed to reduce head count †¢ Also motivated the groups for improvements ? Toshio Okuno displayed a Transformational Leadership style ? Realized the vision through small planned steps and small successes in the path for its full implementation Tried to enhance the morale, performance and motivation of the employees ? Challenged the employees to take greater ownership for their work through the Price Control System program ? Tried to inspire the employees and make them interested in the work by various activities like creating the fictitious Higashimaru bank ? Okuno was also able to quickly identify problems faced by employees during the job rotation process and rectified them by implementing the Draft System ? Okuno also motivated group leaders to think beyond heir group and tried to improve their leadership qualities through the Tatsumaki Program Unfreeze: Change: Refreeze: †¢ Reaction mix †¢ Monthly group Leader met. †¢ Came up with Sagyo- Shigoto †¢ He thought the group leaders to think for themselves †¢ Increasing communication among the group. †¢ Participation and involvement of the employees into the decision making processes. †¢ Draft system †¢ Hangen game forced the employees to work more efficiently †¢ Reduce dependence on group leaders. ?Thank You!!!

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.